S1: E05: Innovation and Adoption
Originally Published on 1/15/2022
What does technology adoption have to do with change? We often use the technology adoption bell curve to talk about how change actually works and happens in groups of people. One of the most important factors to why it works is the level of power and influence that your change leaders and stakeholders have.
Diffusion theory (Rogers, Diffusion of Innovation) and tapping into the Innovators and early adopters within your stakeholder communities are important concepts to think about when planning and executing change. But who are these innovators, and change agents and how do we find them? Malcolm Gladwell's work in the Tipping Point provides important insight into the important characters we are looking for. We start to unpack why you need to think about how your innovators and early adopters are communicating and influencing others and why this is an important component of change success.
Lastly, we talk about the only time that you can consider using negative incentives for change, and the risks and rewards of negative incentives.
Fully captioned videos are available on YouTube
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Amazon
The Tipping Point: How Little Things Can Make a Big Difference
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Diffusion of Innovations, 5th Edition
Indigo
Crossing the Chasm - Moore
Diffusion of Innovations - Rogers
Kobo (Rakuten)
The Tipping Point: How Little Things Can Make a Big Difference
Crossing the Chasm: Marketing and Selling Technology to Mainstream Customers
